Don’t Close the YouTube Door image

YouTube is the undisputed market leader in video hosting, and not only that but also the second largest search engine in the world. But for some this isn’t the natural home for hosting up their video content. Why? Well there’s many reasons, but in our experience the top 2 are:

I don’t want my content to get lost in the mix, there is just too much on YouTube!
I want to secure my content, so only people who pay for it can see it.

If you want as many people as possible to see your videos then YouTube is the obvious choice, but here are a couple of things you can do to get round those common issues above:

1. One of the main fears with YouTube is that your content will get lost in the mix, and anyone looking for your video may well end up distracted or sold to by a competitor. So if you want to target your content at a specific audience, then embed your videos from YouTube onto your own site. That way you can direct people straight to your own content all in one place. Here is a handy guide on how to embed from YouTube: Embed YouTube Videos
2. If you plan to sell your videos as part of a paid for online training programme for example, then you really do need to find an alternative. Hosting your videos on YouTube allows them to be viewed for free by anyone. An example of an option for this is Streamzilla, a CDN (content delivery platform) that allows you to control exactly how your content is delivered. There are other options out there too so don’t just go with the first one you land on.

There is also Vimeo if you are looking for a middle ground between YouTube and your own CDN. It is packed with features, as well as allowing you to protect and securely sell your content.

It’s a vast area but I hope this at least gives you a starting point. We are always happy to try to help and provide advice. If you do have any questions get in touch and we’ll do our best to point you in the right direction.

Posted by Ian Forsyth at 1:44:12 pm on September 03 2015